Craig W is obsessed with great sound. In the morning, he leaves his house with his phone, wallet, keys, and high fidelity portable audio recorder.  If you’re thinking your spot could use a nice seaside ambience, Craig’s already stopped at two beaches on the way to work, mixed the waves from one, and the seagulls from the other. Craig is extremely detail oriented, which makes him great at his job, but a nuisance at picnics, when he calls for everyone to shut their mouths as he records the beautiful song of a Meadow Lark in the tree above. As a result he’s taken home a multitude of awards for his work. He’d never mention them, but he’s basically the Meryl Streep of advertising audio. Mr. W is also a stoic video game player (NHL only), never phased, in constant pursuit of the one-timer.