Last year we were asked to create an audio treatment for the then-new Shaw commercial tags. We had our three house composers work on it and for weeks there was the endless sounds of whooshes, bangs, zips and more to present to Rethink. With about thirty treatments in hand we went through the presentation to get to our final choice. Ironic that Shaw, being a high-tech company chose the treatment that is purely organic. An African thumb piano actually played by hand. It truly represents people coming together with technology.