Random Thoughts

Why Custom Ads with Brand Mnemonics are the Way to Go for Podcasts

Podcasts are becoming an increasingly popular choice for advertisers, and for good reason. With a growing audience, it’s a great opportunity for brands to reach their target market. Of course, it’s amusing to get Bill Burr to read (or “artistically” interpret) your ad copy, but eventually the novelty wears off and you’re left with […]

Anchoring Bias and the Art of Music Selection

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As music professionals, we are often tasked with the challenge of selecting the perfect piece of music to complement a project or event. Whether it’s for a film score, a commercial, or a live performance, finding the right music can be a daunting task. However, it’s important to be aware of the potential influence of […]

A Different Perspective of Pop

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Wave’s Megan Hughes has been raving about the new podcast “Switched on Pop” and here are a few words from her about why it’s a must-listen! Can we just give a shoutout to the podcast “Switched On Pop” please because besides being produced/hosted by a composer and a musicologist (and you know we love to […]

Project VoCo: What It Is and What It Means

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In early November of 2016, Adobe introduced their new technology – Project Voco – a software that allows you to edit speech as easily as you edit text. A technology website, Tech Crunch, explains saying, “Project VoCo needs about 20 minutes of voice samples from a given speaker. It then analyzes the speech, breaks it […]

Advertising WITHOUT Sound

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Wave is all about great sound! Doesn’t matter if a spot is for radio, television, or online – it should sound fantastic. We believe that placing the right sound effect or musical composition is the difference between a good commercial, and a great commercial. The world of social media, however, starting with Facebook, is attempting […]

Wave Comedy Night at the Anza – From Nice To Nasty

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Behind the Scenes

It never fails to be a blast when we get our clients and our local talent in the same room, feed them pizza and drinks while listening to the very finest the Vancouver comedy scene can offer. This year was no exception with our host Peter Kelamis and friends. The loveable Sophie Buddy, crazy accents […]

A&W’s commercial sidekick Ryan Beil wants his job back!

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What was a successful run came to a quiet end for A&W sidekick trainee, Ryan Beil. A&W has chosen to focus on street interviews about their products hosted by point man, Allan Lulu. Ryan has taken the initiative to gather support for a return through viral media which is something we at Wave have never […]

Wave’s Website

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This website started with a series of other changes at Wave. In September 2014 we hired Megan Hughes as the new General Manager. In January 2015 we created a new position and hired Marc Wild as Music Director. Overall, we recognized that our process needed updating – and so did the site. And though we […]